People were simply feeling uninspired. Ithra, a cultural center like no other, was affected by social distancing, resulting in decreased visits and footfall. With the help of IPSOS, we were able to ...

The Japan Cultural Days event at the King Abdulaziz Center for World Culture (Ithra) has experienced an exceptional turnout, attracting over 200,000 visitors since its launch. People of all ages ...

Building a country’s entire film industry from the ground up is no easy task. But in just eight short years, Saudi Arabia – which only began having cinemas across the kingdom in 2018 – has ...