People were simply feeling uninspired. Ithra, a cultural center like no other, was affected by social distancing, resulting in decreased visits and footfall. With the help of IPSOS, we were able to ...

Its striking forms rise 295 ft. from the desert, but this is no mirage. The new King Abdulaziz Center, also known as Ithra, is a cultural hub that reflects “the changes sweeping Saudi Arabia ...

Building a country’s entire film industry from the ground up is no easy task. But in just eight short years, Saudi Arabia – which only began having cinemas across the kingdom in 2018 – has ...