People were simply feeling uninspired. Ithra, a cultural center like no other, was affected by social distancing, resulting in decreased visits and footfall. With the help of IPSOS, we were able to ...

Building a country’s entire film industry ... like the King Abdulaziz Center for World Culture, also known as Ithra, which means “enrichment” in Arabic. “We see culture not just as ...

The Japan Cultural Days event at the King Abdulaziz Center for World Culture (Ithra) has experienced an exceptional turnout, attracting over 200,000 visitors since its launch. People of all ages ...

The King Abdulaziz Center for World Culture (Ithra) announced in a press release Monday its participation as an Exhibition Partner at the inaugural edition of Art Week Riyadh. This initiative of ...

Ithra joined as the event’s strategic partner in 2014 ... “With sustained support for local talent and storytelling, Saudi cinema is building momentum and carving out its place on the international ...