Indigo powder, derived from the natural indigo pigment extracted from the indigo plant, is renowned for its use in dyeing fabrics and has gained considerable popularity in the hair dye industry.

But what color is indigo? Turns out, that's a big question. A mix of blue and purple — and affectionately known in the Livingetc office as 'blurple' — indigo sits on the color spectrum ...

Here's how natural indigo is still grown and fermented in Japan, despite the fashion industry's dependence on synthetic dyes.

Arizona is known for having gorgeous sunsets because of the climate conditions. But do you know what the rarest sunset colors ...

People have been wearing blue jeans for centuries. Originally, the blue color came from a natural indigo dye. The dye was chosen for the way it interacted with cotton. When heated, most dyes ...