It is an important development in effort to create a unified framework for measuring and reporting attention to media ...

Kellyn Coetzee at Zenith Media Group and Daevid Richards at News Corp Australia will co-chair the AI Working Group, which ...

At long last the most prominent GDPR case targeting the legal standing of the IAB Europe’s Transparency & Consent Framework ...

As an active contributor to the IAB’s Retail Media Measurement Working Group, CMX helped shape the development of these ...

The creator economy is growing at five times the rate of the traditional media sector, which is expanding at 5% annually. A ...

IAB Australia has launched its ‘AI Working Group’ to support the needs of publishers, platforms, ad tech, agencies and ...

As podcasting becomes a thoroughly mainstream medium, a new report is placing US podcast revenue at $4.7 billion – almost double the recent IAB/PwC estimate. Why the jump? It comes from consumer ...

At IAB NewFronts 2025 in New York, Wurl’s Peter Crofut argues that streaming TV advertisers need to stop focusing solely on ...

NEW YORK, May 12, 2025 /PRNewswire/ -- Today, Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) released the Attention Measurement Guidelines for public comment. Developed by ...

IAB Australia has launched its AI Working Group to support the needs of publishers, platforms, ad tech, agencies and ...