Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.

For game devs, the past 2.5 years of hardship and layoffs make it seem like gaming is falling apart. But that's not how the ...

NEW YORK —Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion ...

Omnichannel strategies, better audience segmentation and data-driven campaign management show marketers are prepared for ...

Ad industry body the IAB has published its annual figures for digital advertising revenues in the US, revealing that they grew by 14.9%.

Podcast revenue grew 26.4% in 2024, according to IAB’s latest report - making it one of the fastest-growing sectors in ...

NEW YORK, April 9, 2025 /PRNewswire/ -- As media consumption continues to shift, the 2025 IAB NewFronts is where marketers and media buyers come to see what's next — especially when it comes to ...

The world of adtech has always been slightly confusing to navigate with transactions and signals disappearing into the black ...

Only 30% of agencies, brands and publishers have fully integrated artificial intelligence (AI) across their media campaign life cycles, per the IAB’s State of Data 2025 report. While half of those who ...

IAB reports that most media companies haven't adopted AI despite positive results. Though half plan implementation by 2026. Most media companies haven't fully adopted AI yet. Agencies and ...