Trump's tariffs are expected to hit companies across the board, and in turn, media companies that depend on their ad spending ...

This is among the key findings found in IAB's State of Data 2025: The Now, The Near, and The Next Evolution of AI for Media Campaigns, released today. The report provides the first-ever industry ...

IAB reports that most media companies haven't adopted AI despite positive results. Though half plan implementation by 2026. Most media companies haven't fully adopted AI yet. Agencies and ...

Not all in the industry are ready for the change, according to findings released today by the Interactive Advertising Bureau (IAB). The IAB’s State of Data 2025: The Now, The Near, and The Next ...

The IAB Tech Lab is having its Howard Beale moment with the web browsers. “We’re mad as hell, and we’re not going to take it anymore,” said IAB Tech Lab CEO Tony Katsur. Through excessive limitations ...