Moving core advertising from browser to publisher-infrastructure, the tool bypasses browser restrictions, opening up ...

Many advertising standards efforts gather digital dust thanks to competing interests. Here's how the industry can stop sabotaging its own progress.

IAB Tech Lab, the global digital advertising technical standards-setting body, has launched Trusted Server.This new open-source server-side ad management framework “gives publishers complete ...

TopOn Mediation has officially passed the IAB Tech Lab Open Measurement Software Development Kit (OM SDK) compliance ...

The IAB Tech Lab is having its Howard Beale moment with the web browsers. “We’re mad as hell, and we’re not going to take it anymore,” said IAB Tech Lab CEO Tony Katsur. Through excessive limitations ...

IAB Tech Lab, which sets digital advertising technical standards, has launched what it calls an open-source, server-side ad management framework, working with Equativ. The new tool, Trusted Server ...

The open-source server-side ad management framework aims to give publishers complete control over ad monetisation amid ...

NEW YORK, March 20, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the launch of Trusted Server. This new open-source server ...

GUANGZHOU, China, April 10, 2025 /PRNewswire/ -- TopOn Mediation has officially passed the IAB Tech Lab Open Measurement Software Development Kit (OM SDK) compliance certification, becoming an ad ...