This is the first major revision of the agreement in nearly 25 years and is designed to reflect how much the industry has ...

First revision of terms and conditions for digital advertising buys in 25 years is designed to simplify and speed up ...

On May 14, 2025, the Belgian Market Court delivered a landmark ruling regarding IAB Europe’s role in the Transparency and Consent Framework (TCF).

In 2022, the Belgian Data Protection Authority (DPA) determined that the way websites collect and share visitor data through ...

It is an important development in effort to create a unified framework for measuring and reporting attention to media ...

"The original terms were created nearly a quarter of a century ago," said Michael Hahn, EVP and General Counsel, IAB and IAB Tech Lab. "This initiative brought together brands, agencies ...

The IAB has updated the industry's 25-year-old digital ad agreement terms through a collaboration with brands, agencies, ...

Hey! Hey, you! Are you paying attention to this news story? How would we know if so? And would other people measure that in ...