Perhaps due to the success of the branding competition, Hovis had another competition to find the perfect loaf in 1900. This sought to find “uniformity in Hovis bread”. I know we’re all ...

Hovis began life in 1886, as 'Smiths Patent Germ Bread'. Perhaps not surprisingly this was soon changed to Hovis from the Latin 'hominis vis': strength of man. The original Hovis was a wheatgerm bread ...