Add another hour of darkness on top, and you know why the two previous attempts to run all-year ... High Noon, when the hour hand on the clock points straight up, represents the sun itself.

With 86% growth to 16.4 million cases, according to Impact Databank, Spirit of Gallo’s spirits-based RTD High Noon Sun Sips vaulted into first place among all spirits brands in the U.S. last year.