He explained that those details can really change the experience, giving us the example that "A 50 IBU hazy IPA won't seem aggressively bitter because it's balanced with some residual sugar ...

This bold, New England-style Hazy IPA made its debut on taps and in cans ... With a 7.4% ABV and 50 IBU, Zany Zitrus features tropical fruit aromas like orange, grapefruit, mango, and papaya ...