Brand Brings Billy Eichner Back to the Streets of NYC to Give Fans a First Taste of Truly Unruly Lemonade Hard Seltzer Truly ...

It's hard seltzer's world this summer, we're just living in it. Seemingly overnight, this bubbly alcoholic concoction has become a nationwide sensation, prompting a smattering of memes and a ...

To say hard seltzers have risen in popularity is an understatement; the fizzy, lightly flavored sparkling waters have ...

Related: CEO of popular beer brand spots concerning consumer trend The canned cocktail and seltzers market is still going ...

White Claw has launched the new ClawTails. The premium malt beverage delivers classic cocktail flavors in ready-to-drink cans ...

Topo Chico Hard Seltzer is expanding its portfolio with new innovations in the world of flavored alcohol beverages (FAB) with ...

Hard seltzer – aka sparkling water infused with alcohol – has also been gaining popularity for some time now, offering a lighter and more refreshing alternative to the typical picnic fodder of ...

A Florida man was arrested after offering a Highlands County deputy a hard seltzer during a vehicle pursuit on Saturday, according to the Highlands County Sheriff’s Office.

Introduction Hard seltzer is a carbonated alcoholic beverage that typically contains sparkling water, alcohol, and natural flavorings. It is kn ...

Its 2016 launch of Truly ahead of the hard seltzer volume takeoff is a case in point. While we acknowledge a lack of switching costs in beverages, we expect Boston Beer’s focus on flavor ...

White Claw, the brand that helped redefine the hard seltzer category, has quietly launched its newest drink in its lineup. ClawTails is a premium malt beverage line that delivers classic cocktail ...