Actor Park Bo-gum will promote Korea's traditional clothing, hanbok, as the first male actor to be chosen as an ambassador ...

BTS was named the Most Popular K-pop Act in the 2025 Global Hallyu Survey. Unveiled by South Korea's Ministry of Culture, ...

The Asian Art Museum hosted the Hallyu! Nights Gala, its largest annual fundraiser, raising over $1.7 million to support the museum's programs and initiatives. Darii Dorj Co-chaired by board chair ...

Lee Min-ho, who was born in Seoul, South Korea, on June 22, 1987, is an actor and singer, who achieved worldwide recognition through his lead role as Gu Jun-pyo in the 2009 television series Boys Over ...

The Ministry of Culture, Sports and Tourism on April 11 announced its opening of the Hallyu business-promoting center Korea ...

After successful showcases in London, Boston, and San Francisco, Hallyu! The Korean Wave is now making its fourth appearance in Zurich, showing at the historic Museum Rietberg this Spring/Summer ...

The annual report by the Ministry of Culture, Sports and Tourism and its affiliate, the Korean Foundation for International ...

Nearly 1 in 5 global fans say K-pop comes to mind first, beating out Korean food, TV dramas and beauty products.

BTS' Jungkook and V are reported to be the only two solo K-pop artists to make it to the 2024 Hallyu White Paper's top 15 album sales list.

The Ministry of Culture, Sports and Tourism on April 10 said 26 of its Korean Cultural Centers (KCC) worldwide will host ...

The Korean cultural wave, known as "hallyu," has also profoundly changed the way Bhutanese live. This includes what they eat, what they wear and how they view the world, said Kinga Dema ...

Favorable perception of Korean culture and products rises, but excessive commercialization, North Korea concerns have ...