To better measure the line of scrimmage, the NFL is using Hawk-Eye virtual technology for the upcoming 2025 season.

The NFL has approved the use of advanced technology to measure first downs. With Sony's Hawk-Eye system, the league aims to improve accuracy and speed up games starting in the 2025 season.

Sony’s Hawk-Eye technology will be used by the National Football League as the primary method for measuring the line to gain, beginning with the 2025 season.

The method for measuring first downs in the NFL will switch from chain gangs to camera-based technology in 2025, the league ...

The NFL announced it will use Sony's Hawk-Eye technology as its new primary system of measuring the line to gain during games ...

NEW YORK and PALM BEACH, Fla., April 1, 2025 /PRNewswire/ -- Sony's Hawk-Eye technology will be used by the National Football League as the primary method for measuring the line to gain ...