In 2013 Diageo faced a huge and perennial challenge: how do you recruit younger drinkers 1 into premium whisky, a category they'd always resisted? To make it even harder we needed to solve it in a way ...

One bottle of single grain has some infamy to it, but I honestly believe that this has helped people get into whisky, and that is Haig Club (40% ABV, $30). Produced at the Cameronbridge distillery ...

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Hedonism from Compass Box is now a limited release per year, Haig Club is more expensive than this release and has less flavor, and with the rise of blended whisky demand across the world ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...