The company plans to open three new retail locations in L.A., including a stand-alone store in Beverly Hills, WWD has learned ...

What came next was a partnership with Charli XCX that extended the pop star’s culture-shaking “brat summer” into fall and helped the brand capture the zeitgeist for months. At the same time, H&M was ...

H&M is not the first brand to explore using these technologies. Jeans-maker Levi Strauss & Co. announced in March 2023 that it would use AI-generated models to “supplement human models.” ...

At the same time, H&M was undertaking a digital relaunch, a behind-the-scenes move that, while less attention-grabbing than social media makeovers and outdoor concerts, would allow the brand to ...

The same can be said for Charli XCX — who kicked off London Fashion Week last year with H&M, then teamed again with the brand for a surprise show in New York’s Times Square in November for its ...