The apparel chain plans to use AI images digitally created from real people to showcase its clothes in an upcoming ad campaign.

Next time you spot an H&M ad, take a closer look to see if it features an AI-generated model. The clothing giant has revealed that it will start using AI to generate digital replicas of 30 of its ...

Hennes & Mauritz AB, popularly known as H&M, is a Swedish multinational fashion brand that deals in fast fashion and sells clothing and accessories.

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the AI doppelgangers in some social media posts and marketing in the place of ...

Look for “Beyoncé as Mrs. Carter in H&M” ads to pop up soon, with the full collection to hit stores in May. Tell us: What do you think of H&M’s new face? –Alex Apatoff The 59 Best Deals ...

The retailer is running mobile video ads within the Hulu Plus iPhone application. H&M has steadily used mobile advertising in the past for brand building and to incentivize consumers to come ...

There’s another one out today, and there’s also a new H&M ad in which Reid co-stars with her buddy Caroline Polachek. Last night I left a big, raw soup bone at the end of the driveway with a ...

The apparel chain plans to use AI images digitally created from real people to showcase its clothes in an upcoming ad campaign. That cute top that looks so good in the H&M ad is a real piece of ...