Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

HBO Max launched on May 27, 2020, consolidating content from HBO, Warner Bros., and additional WarnerMedia-owned properties.

Max is ditching the “Max” name and going back to HBO Max this summer—less than two years after switching it up. This will be ...

As subscribers will recall, HBO Max originally launched in May 2020 and was rebranded to Max in April 2023 after the Warner ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

We’re not quite there yet, but it sure feels imminent.

HBO content chief Casey Bloys says HBO and Max will continue the strategy of releasing new episodes weekly, rather than all ...

Warner. Bros. Discovery changed the name of its flagship streaming service from HBO Max to simply Max. It was clearly a ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

The rebrand marks the fourth name change for the service in the last decade, and the fifth name since HBO Go was launched in ...