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GroupM Integrates DeepSeek to Simplify Media Buying in ChinaGroupM has made an unusual bet in the generative AI space. The holding company's data and insights arm, Choreograph, is tapping DeepSeek-China's answer to OpenAI-to sharpen its Audience Translator ...
Himanshu Shekhar’s decision to step down as CEO of GroupM Southeast Asia signals a key moment of transition for the agency at a time when the media and advertising landscape in the region is ...
At a time when some speculate the agency holding company itself may be on the block, WPP this morning announced it has acquired data cleanroom InfoSum and is folding it into its GroupM media ...
GroupM is capitalizing on the moment by introducing a dedicated media marketplace for the category, sensing a lucrative opportunity as women’s sports are projected by Deloitte to rake in more than $1 ...
WPP has acquired data collaboration platform InfoSum. InfoSum will become part of GroupM, WPP’s media investment group. Brian Lesser, global chief executive of GroupM, joined the network’s media arm ...
GroupM, WPP’s media investment group, in collaboration with Kantar unveiled the Rural Barometer Report 2025 – depicting the evolving mindset of rural India. The report highlights how India’s ...
GroupM ESP, the entertainment, and sports division of GroupM India has launched the 12th edition of Sporting Nation, a one of its kind industry report that provides a comprehensive analysis on the ...
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