GroupM is capitalizing on the moment by introducing a dedicated ... and cyclical events like the Women’s World Cup last summer. The 2024 Summer Olympics in Paris could be another stepping stone on the ...

At a time when some speculate the agency holding company itself may be on the block, WPP this morning announced it has acquired data cleanroom InfoSum and is folding it into its GroupM media ...

VML et GroupM, agences créative et média de WPP, ont choisi Skunati, agence experte en production vidéo et live streaming, afin de concevoir, équiper et opérer un studio de live shopping nouvelle ...

Conséquence : GroupM prévoit qu'en 2025 ... le marché publicitaire a été porté l'an dernier par la dynamique des JO Paris 2024. Le marché hexagonal devrait ainsi enregistrer une progression ...

InfoSum will join WPP’s media investment group GroupM and the deal will give WPP and clients access to InfoSum’s cross-platform data for marketing intelligence, audience targeting and AI model ...