Yasmine Al-Turk, Advanced DOOH and Digital Supply lead GrOUPM NEXUS from Group M, said, “We believe that the synergetic capabilities of pDOOH and mobile advertising can help deliver exceptional ...

GroupM has made an unusual bet in the generative AI space. The holding company's data and insights arm, Choreograph, is tapping DeepSeek-China's answer to OpenAI-to sharpen its Audience Translator ...

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GroupM is capitalizing on the moment by introducing a dedicated media marketplace for the category, sensing a lucrative opportunity as women’s sports are projected by Deloitte to rake in more than $1 ...

At a time when some speculate the agency holding company itself may be on the block, WPP this morning announced it has acquired data cleanroom InfoSum and is folding it into its GroupM media ...

InfoSum will join WPP’s media investment group GroupM and the deal will give WPP and clients access to InfoSum’s cross-platform data for marketing intelligence, audience targeting and AI model ...