Yasmine Al-Turk, Advanced DOOH and Digital Supply lead GrOUPM NEXUS from Group M, said, “We believe that the synergetic capabilities of pDOOH and mobile advertising can help deliver exceptional ...

At a time when some speculate the agency holding company itself may be on the block, WPP this morning announced it has acquired data cleanroom InfoSum and is folding it into its GroupM media ...

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The Emmy-winner and GroupM Canada CEO Kevin Johnson are the latest additions to the board of directors. By Etan Vlessing Canada Bureau Chief Emmy-winning music supervisor Nora Felder and GroupM ...

WPP has acquired data collaboration platform InfoSum. InfoSum will become part of GroupM, WPP’s media investment group. Brian Lesser, global chief executive of GroupM, joined the network’s media arm ...

Terms of the deal were not disclosed. InfoSum will become a part of GroupM, the holding company’s media investment group, and will be integrated into its proprietary WPP Open platform.