As Q-commerce reshapes consumer habits in India, brands are navigating its rapid growth, evolving ad strategies, and new ...

Brew 2025 by Group M invited the founders of The Souled Store, The Plated Project and Nish Hair to discuss how they build ...

Launched by GroupM Motion Entertainment and Mindshare, the show will be premiering on April 19, 2025, and aims to uplift ...

and Entertainment at GroupM (South Asia). What followed was an insightful conversation on the growth of India's sports ecosystem -- one that has outpaced even gold and the Sensex over the past 18 ...

Rural Indian consumers show heightened price sensitivity, shifting to digital platforms for shopping, payments, and media consumption.

"Globally, advertising is a trillion dollar industry and advertising has long been part of successive technology revolutions, ...

GroupM ESP is the entertainment and sports division of GroupM India. The 12 th edition of the ‘Sporting Nation’ report stated that sports sponsorship spends stood at ₹7,421 crore in 2024 ...

Familiar with the hole-in-the-wall kirana shops stocking limited items, Dahiya offers a wider selection of branded products – ...

According to a 2024 report by GroupM, India’s sports content market is projected to grow at 14% annually, with digital platforms seeing the fastest acceleration ...

India’s sports sponsorship industry surpassed INR 16,633 crores in value terms in the year 2024, recording a 6% annualised growth. This was revealed by the latest ‘Sporting Nation: Building A Legacy, ...