Taking the extra step to prep your makeup with one of the best primers for mature skin can make a big, hydrating difference.

However, Milk Makeup’s Hydro Grip Primer is one of the few that gets the job done. Most beauty veterans will recognize this ...

SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for ...

Previously only available in Sephora stores, the oft-viral color cosmetics brand will enter more than 600 Ulta doors in March.

Prices may vary by location. The ELF Power Grip primer is great for different skin types and textures. I think the ELF Power Grip formula is one of the best primers on the market, and it's only $10.

Finding the right primer for dry skin is a challenge for us all – yes, including us beauty journos (hey 👋). If you're working with a flakey complexion, you'll know how annoying it is when ...

If you're looking for a primer that will stick around longer than your last situationship, then Power Grip takes the number one spot. The gel-like formula creates a tacky base that is ideal for ...

SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for ...

I’ve been wearing makeup for over 15 years, and I’ve tried my fair share of primers. Sure, there have been some good ones, but none of them compare to the e.l.f. Cosmetics Power Grip Primer.

Very slightly sticky feel in order to grip make-up This is one of the best primers if you have dry skin and hate when make-up gathers in your dry patches, and/or you need your make-up to really ...