10 Rules for Being a Great Marketer Go to bed with your customer. The good companies have the ability to smell their customers ,they understand that the customer is the final arbiter and not ...

This tough-to-define brand essence, with its tough-to-define measures leads to a great deal of marketing babble. I don't think there's a single topic in our field that generates such a high ratio of ...

Too often, marketing strategies focus solely on maximizing visibility—reaching as many sets of eyes as possible. While visibility is undoubtedly crucial, it is only part of the equation. The most ...

The best content comes directly from those people, but to ensure relevance to the channel, and quality (since, as noted, not everyone is a great writer), a content marketer should assume the role of ...

This ensures your marketing messages speak directly to unique concerns while staying aligned with the overall organizational fit. ICPs serve as a benchmark for lead prioritization, using objective ...

This movement signifies a significant shift in marketing philosophy – a transition from the old model of broadcast messaging to what I term “collaborative brand creation.” In today’s time ...