This Essence formula adds curl and volume and has a blend of jojoba, sunflower, and almond oils to nourish your lashes. At $5 ...

Milan's Highly Rated Anti-Gravity Mascara also has a 4.5-star rating from Target buyers. Promising review: "This mascara is ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

As of 2023, mascara accounted for over 34.9% of the global eye makeup market, making it the leading product in this category, ...

Towhead as a child and sparsely lashed through adolescence, I am no stranger to the coaxing charms of a mascara aisle. And ...

It made my lashes look longer and shinier with legit zero clumps.

The Bangfeng Volumizing Mascara lives up to its name — shoppers in their 60s say it works just as good as $50 options. The waterproof formula seamlessly lifts and separates lashes, sans clumping ...

Or maybe you just really need the wear and longevity that a waterproof mascara provides. After all, the best waterproof mascaras will not budge until they're met with a strong, oil-based makeup ...

Below, shop a handful of formulas that rank as the best in the eyes of celebrities and their makeup artists. From the Kardashian-Jenner family to the royal family, countless famous folks are ...

Nicola Peltz Beckham is also a Make Up For Ever fan, as she applied a similar setting powder from the brand in her own ...