Long before viral Masters merch hauls on TikToks, the logo featuring a map of the United States and a flag planted in Augusta, Georgia has been the epitome of #IYKYK clothing.

Acushnet Holdings Corp. designs, develops, manufactures, and distributes golf products in the United States, Europe, the Middle East, Africa, Japan, Korea, and ...

Topgolf Callaway Brands Corp. designs, manufactures, and sells golf equipment, golf and lifestyle apparel, and other accessories in the United States, Europe, Asia, and Internationally.

As I stood in line inside the sprawling Masters golf shop, the man in front of me pulled out a folded-up index card with names of his grandchildren and their sizes to refer to while shopping.