A new generation has been born. "Generation Alpha" is the latest term denoting a distinct group of people born in a specific ...

With an estimated population of 2 billion by 2025, Gen Alpha is already influencing household purchasing decisions and ...

Any Gen Xer, born between 1965 and 1980, knows that shows like Beverly Hills, 90210 and Friends defined the generation.

However, the oldest members of this Gen Alpha group will become adult consumers soon enough, and between the way they ...