Rabobank last month published an analysis that explored the potential cause of Gen Z’s consumption of alcohol.

Chaotic. It’s the label that’s hard for Gen Z to shake off. Sure, looking from the outside in, they’re known for switching ...

Gen Z prioritizes diversity, accessibility ... But when it informs certain consumerist patterns, it can be helpful. When ...

There are also not many Gen Z celebrity parents to look to yet, save for Naomi Osaka, Hailey Bieber, Sofia Richie, and Kylie ...

It’s the label that’s hard for Gen Z to shake off. Sure, looking from the outside in, they’re known for switching interests ...

Gen Z, as digital natives, is changing the paradigm of how traditional media—including Google—address search results and ...

According to a recent survey, this trend marks a stark contrast to how many couples of previous generations went about their engagements.

Gen Z debates the impact of relationship labels in the digital age, questioning if they bring comfort or pressure.

Gen Z socializes more online than previous generations ... are significant factors affecting drinking patterns. Technology, including tracking apps, also makes it much easier for underage drinkers ...