How Gen Z are you? The characteristics revealed - There are a lot of elements that make Generation Z stand out, including ...

Published in GWI’s latest Gen Z trend report, the findings mark a significant shift away from pre-Covid levels of festival interest. In 2019, almost half of Gen Z were interested in going to ...

As Generation Z is entering the workforce, it is prompting companies to adapt, evolve, and innovate, creating a new paradigm ...

Real Data, Real People - Insights from 230,000 Interviews Across the Globe, Powered by GWI and Human Centric Group Matteo R ...

Gen Z has a new way to determine if someone is “old.” According to one Reddit user, your email might be giving away your age. The writer shared that she gave a Gen Z coworker her personal ...

GWI also stated that 90 per cent of Gen Z said they liked full control over the music they listened to and 30 per cent wanted a say in the music that played at social events - more so than any ...

"There aren't really niche internet jokes anymore because you have trend forecasters and people whose jobs it is to hop on ...

Gen Z is about to become the richest generation alive, according to new research by the Bank of America Institute. "Between significant wealth and increased spending levels over the next 10 years ...

Insights from Ogilvy and Emarketer reveal Gen Z's shopping preferences, economic power and strategies for building brand ...

Gen Z is known for many things, but one report, in particular, is putting respect on the young generation’s name by pointing to their ingenuity and ambition. New survey findings from business ...