Retail brands are hopping on the trend, with brands from KFC to Louis Vuitton releasing bag charms to get Gen Z's buy-in.

The no-frills Trader Joe’s mini tote bags are $2.99 and smaller than most traditional canvas shopping bags. Still, whenever they hit stores, they cause a buying frenzy. This week was no exception, ...

Fashion stylist Abby Young told Newsweek: "Right now, we're in the thick of a Y2K revival because of Gen Z's curiosity and ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

This mocktail book is *the* perfect gift for the expecting Gen Z mom who dearly misses happy hour with the girlies. It's full ...

Vidya Balan just proved that sarees are not the only fashion staple she can pull off; her Gen Z styles are noteworthy as well ...