Find out which artist topped the latest Gen Z ranking based on streams, social media buzz, and public perception.

Quick, what's your all-time favorite brand? Well, according to a study from Morning Consult, your preferences are likely somewhat shaped by your generation. Read more: Generation Zs reveal their ...

For instance, three-quarters of these individuals watched their favorite shows on their television sets, but they also watch shows via online video and on-demand. That said, 85 percent of Gen X ...