Coca-Cola is relaunching its iconic “Share a Coke” campaign. This time around, it’s targeting Gen Z. When “Share a Coke” first debuted in Australia in 2011, replacing the “Coca-Cola ...

Now, as Gen Z seeks out more authentic connections in a digital world, Share a Coke is hoping to get the younger people to use the cans and bottles as a way to bond with others and make new memories.

Coca-Cola has relaunched its iconic “Share a Coke” campaign with a focus on shareability, customization and digital experiences as a way to engage Gen Z consumers, per details shared with Marketing ...

They quickly became a must-have object of desire.' In February, Coca-Cola launched a new prebiotic soda, rivaling Gen Z favorites Olipop and Poppi. The drinks giant said 'Simply Pop' would ...

At Adobe Summit, Coca-Cola CEO James Quincey shares his vision of a Minority Report-style future where we all appear in our own adverts, and get hounded by gen AI until we buy. For a company as big as ...

The iconic bottles came out in 2013 and this year the beloved brand is putting a fresh twist on them for Gen Z. Coke fans all remember the "Share a Coke" campaign which brought out a range of ...

Coca-Cola is tapping into its young blood energy with its latest 'Share a Coke' campaign, reintroducing the names of its Gen ...

Coke was classic, Pepsi was cool — and both ... like an extension of the juice aisle than a foray into gut health. "Gen Z grew up with this brand," said Terika Fasakin, North America Brand ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Coca-Cola has relaunched its iconic “Share a ...