News

Better Homes & Gardens on MSN6d
Scientists Discovered a New Color Named 'Olo'—but Few People Have Actually Seen It
A new color has just been discovered, but you won’t be able to add it to your home's decorating palette anytime soon. As of ...
Mansion Global8d
New Color ‘Olo’ Is the Most Vivid Teal You’ve Never Seen. Here’s What Designers Would Do With It.
The hue, more saturated than anything in the visible world, would pair well with natural textures, neutrals and even a complementary shade of raspberry ...
The Independent18d
Scientists say they have discovered a new colour ‘olo’ - but there’s a catch
It’s incredibly saturated.” Prof Ng, who was one of five people to take part in the experiment, told BBC Radio 4's Today programme that olo was "more saturated than any colour that you can see ...
Good News Network15d
Scientists Define a Color Never Before Seen by Human Eyes, Called ‘Olo’–a Blue-Green of Intense Saturation
The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...
Local 12 WKRC Cincinnati18d
'Jaw-dropping': Scientists reportedly discover new color by shooting eye with laser
"It was jaw-dropping. It's incredibly saturated." All five researchers who witnessed the new color, which they named "olo," described it as a blue-green, but said that words cannot do it justice.
Smithsonian Magazine17d
Scientists Say They’ve Discovered a New Color—an ‘Unprecedented’ Hue Only Ever Seen by Five People
By artificially stimulating just one type with a laser, researchers and study participants experienced a new color they call "olo." Carlos Barquero via Getty Images Five people have experienced ...
The Atlantic16d
The ‘Profound’ Experience of Seeing a New Color
Listen to more stories on the Noa app. The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern California. That small space ...