David Fincher was a music video director with clips like Madonna's Vogue to his name before he became a feature film director ...

The best way to get eyes on any product is through ads, and the video game industry is no different. While everything is mass ...

The company boasts that the new Rewarded Video ads show higher engagement than regular advertising, with a completion rate ...

Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.

Today’s bad ads aren’t just annoying - they’re aggressive, complex and often harmful. The Player Sentiment on In-Game Ads report, based on a survey of mobile gamers and published by AppHarbr, ...

Mobile game ads have a bit of a reputation problem. Just look at the 165,000-member Reddit community, r/shittymobilegameads, or the growing number of YouTube influencers gaining followers by roasting ...

The Roblox team has been making various changes recently, but the newest one involves Google and the ads that are in the game ...

However, the inclusion of in-game ads has hampered immersion. Ads, which were formerly unobtrusive, have become more visible, appearing in-game or cluttering menus, much to the disgust of the ...

Samsung Ads has launched "GameBreaks," an interactive ad format that advertisers in the U.S. and Canada can use to turn ...

Roblox is expanding the Immersive Ads feature by bringing Rewarded Video Ads that can give you premium gifts. Check this news ...

Kids and video games often go together like peanut butter and jelly. Here’s something else that goes along with some video games: Ads competing for your kid’s attention at every stage of their video ...