The company boasts that the new Rewarded Video ads show higher engagement than regular advertising, with a completion rate ...

A Minecraft Movie' is a massive hit, but its record-breaking opening shows that the cross-pollination of gaming and ...

Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.

The Roblox team has been making various changes recently, but the newest one involves Google and the ads that are in the game ...

Roblox is expanding the Immersive Ads feature by bringing Rewarded Video Ads that can give you premium gifts. Check this news ...

Today’s bad ads aren’t just annoying - they’re aggressive, complex and often harmful. The Player Sentiment on In-Game Ads report, based on a survey of mobile gamers and published by AppHarbr, ...

Samsung Ads has launched "GameBreaks," an interactive ad format that advertisers in the U.S. and Canada can use to turn ...

Rewarded video offers a more standardized ad experience compared to some of Roblox’s other, more specialized formats, like its Portal placements, which transport players to different in-game worlds.

What’s old is new. Time is a flat circle. Trends are cyclical. Choose your idiom, because this week’s episode grapples with ...

TBWA\RAAD’s Santiago Cuesta reflects on how his team helped KFC subvert expectations by turning the worst ads on the internet into unmissable games. If you’ve got a phone, chances are you’ve ...