Barcodes have been simple, reliable, and basically unchanged since 1974, but they’re about to open up a whole new world for brands and consumers.

GS1 US is offering a hands-on workshop that provides the base knowledge you’ll need on GS1 Standards and how they can help ...

Since then, barcodes have become ubiquitous with shopping. Bob Carpenter, president and CEO of GS1 US, a not-for-profit and ...

Traditional UPC barcodes are not able to provide all the information that a modern-day consumer demands. Two-dimensional ...

Ned Mears is senior director of global standards at GS1 US, a not-for-profit organization that develops and promotes the usage of interoperable standards to identify, capture, and share data. He ...