GA4 simplifies things ... These include actions like add-to-cart events, newsletter sign-ups or video plays. While add-to-cart events are significant for understanding the ecommerce conversion ...

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

Stay up to date with the latest news, tips, and insights about Google Analytics on Search Engine Land, including strategies to optimize your use of Google Analytics 4 (GA4), which replaced ...

With PRO I get: Finding it difficult to navigate the complexities of Google Analytics 4 (GA4)? You're not alone. The shift from Universal Analytics to GA4 has brought a wave of confusion, with its new ...