Forget Axe Body Spray – today’s young men are chasing sophisticated scents, and Drew Goetz is getting in on the trend.
As to why so many young men have suddenly developed a deep interest in fragrance, Uddenberg posits that it goes hand in hand ...
It's not just the women either: A recent survey on consumer spending by the investment bank Piper Sandler found that fragrance spending among teen boys had increased by 26% since the spring of 2023.
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