With the Focus ST on its way out, Ford says the Puma Gen-E might be the first EV to wear the performance-oriented ST badge, ...

Keeping up with Ford Ranger badges is a bit like keeping up with the Jones’. Over the last five years or so, our long-term ...

All along the Southwest, F-150s can be seen wearing a Lobo badge because that’s how the full-size truck is known in Mexico. The Ford F-150, as we know it, is also sold in Mexico, but Ford wanted ...

My father had a Ford badge. It said Ford Rouge, and [it had] a little silhouette of the power plant stacks. People were so proud that they were Ford employees that they would wear the badge to church.

Ford's go-fast ST and RS badges could make a comeback on the company's EVs after gas versions are retired. The Puma Gen-E is likely the first EV in Ford's portfolio to get the ST treatment.