A Hard Rock hotel is heading to the heart of the Shoals. It will be in the center of Florence, AL. There are nearly 40 traditional Hard Rock hotels worldwide and most are large enterprises that ...

FLORENCE, Ala. (WHNT) — Hard Rock International has officially announced the plans for a Hard Rock Reverb hotel in downtown Florence. For over 15 years, the Days Inn hotel has stood vacant in the ...

There’s no doubt, the history—especially the music history—makes the area of The Shoals consisting of cities Florence, Tuscumbia, Muscle Shoals, and Sheffield worth a visit. But that’s not all this ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. FLORENCE, Ala. (WHNT) — A local Alabama ...