It’s a paradox captured perfectly in a new concept video, produced by Fisher-Price and the design consultancy Continuum. In it, we get a peek at how the 86-year-old toy brand sees parenting and play ...

Geoff Walker, the new executive vice president of the Fisher-Price Global Brands Team in East Aurora, is an Amherst native. A graduate of the University of Southern California and Vanderbilt ...

They are the touchstones of our youth: The Rock-a-Stack, the Xylophone, and those Little People. No matter how old we are, everyone remembers their favorite childhood toys – like a toy that everybody ...

In the 1930s, the Fisher-Price Toy Company began making toys in East Aurora, New York. In the 1930s, the Fisher-Price Toy Company began making toys in New York. By the early 1960s, Fisher-price toys ...