The heartwarming commercial, titled "Forever," is the first Super Bowl ad from pet company The Farmer's Dog, which specializes in fresh, custom dog food Kelli Bender is the Pets Editor at PEOPLE.

The winner of the 2025 Farm Bureau Farm Dog of the Year award is Sirius, a 6-year-old Maremma sheepdog owned by Florida Farm Bureau members Jorge and Debbie Garcia-Bengochea. AFBF, with support from ...