Fanta has joined the legions of soft drinks brands unveiling a new look as of late, including PepsiCo’s Pepsi and 7Up in the last six weeks alone. The redesign for Fanta, which is owned by the ...

English sparkling wine is going up in the world - but it's a tough sell for lovers of the French variety Fans of Fanta have been disappointed by the brand's latest beverages, branding them 'gross ...

Fanta, a soft drink brand, aimed to expand its brand recognition and consumption in Latin America by leveraging Halloween to promote its diverse product portfolio through an engaging campaign. Close ...

The brand presents itself as multicultural and fun-loving and lures consumers in with the promise of fresh, bold flavors. But would you believe the first bottle of Fanta was made from food scraps?

Coca-Cola soft drink brand Fanta is looking to mobile gaming to help target multicultural teens and drive brand preference in the competitive soda market. Coca-Cola launched a global campaign for ...

Coca-Cola Europe is using its Fanta brand to tie social media efforts to mobile via a gaming application. The Fanta King of the Park app lets European consumers play a mobile version of the brand?s ...

Soft drink Fanta's sales are booming again, driven by consumers in their 30s and 40s, for whom the major brand's fruit-flavored carbonated drink products elicit fond childhood memories. Fanta ...

Fanta creates more play for consumers with the brand’s most unified and largest global marketing campaign to date. “Less Serious”, launched in 2007, will now reach teens worldwide in ...

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