When Stuart Semple read the news of a “new color”, he knew it was his duty as a chroma-obsessed artist to cook up a paint ...

Scientists at the University of California, Berkeley, who have witnessed the new color they dubbed "olo" described it as a deep, rich blue-greenish hue that can't be seen with the naked human eye.

The new color, "olo," is a hyper-saturated version of blue-green Getty Scientists conducting targeted retinal stimulation claim to have discovered a new color. In a study published in Science ...

Scientists recently announced they have discovered a new, never-before-seen color called olo—but most of us still won’t be seeing it anytime soon. Last Friday, a team of researchers published ...

Scientists say they’ve discovered a new color called "olo," seen only by five people using laser-based retinal stimulation. The color was created by targeting a single type of cone cell in the ...

Just 5 people have seen ‘Olo’ — they call it a jaw-dropping peacock blue or teal Dubai: In what sounds like something out of science fiction, scientists at the University of California ...

Scientists at the University of California, Berkeley, who have witnessed the new color they dubbed "Olo," described it as a deep, rich blue-greenish hue that can't be seen with the naked human eye.