Since illuminating its Exosphere for the first time on July 4, 2023, the world-famous Sphere in Las Vegas has displayed everything from an A’s baseball logo to an activation for the popular ...

The Madison Square Garden family of companies have announced a marketing partnership with Liquid Death, promoting the beverage company as an official partner across the brand’s live entertainment ...

The Sphere Las Vegas has been told it has to fight a court case over claims that it is violating noise ordinances. A judge at ...

As part of the partnership, PepsiCo brands will expand their exposure to the "Exosphere," the fully customizable LED exterior of Sphere and the largest LED screen in the world. Pepsi will also ...