Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

Wrigley's chewing gum brand Extra achieved what many marketers strive for in today?s social media-centric industry by going viral with a recent video ad depicting a love story through the years and ...

This is a story about the power of storytelling. It's a story about a big, invisible gum brand named Extra that was on the verge of being forgotten. It had no meaning. No one cared about it. It simply ...