In an email, the President and CCO of David Yurman, Evan Yurman, notes that the company selected Jordan for the role because he saw him as a “true force” in his respective field.

Through this new campaign, we hope to inspire our audiences to follow the same passion that Jordan does in shaping his destiny," said President and Chief Creative Officer Evan Yurman.

It is so important to design your future. I really admire that in other people as well, especially David, Sybil, and Evan Yurman who broke boundaries within the design industry and are pioneers in ...