And most craft and party supplies will ... a secure moat around its business through its handmade, human commerce business model. Regrettably, Etsy let that slip to become more like Amazon ...

If you like shopping online, then you've almost definitely heard of Etsy. The retailer sells a range of items, from handmade crafts to vintage furniture to downloadable games in PDF format.

Currently, Etsy has an average volume of 3.7M ... It mainly focuses on handmade or vintage items and craft supplies that include unique jewelry, on-trend clothing, bags, toys, art, home decor ...